FACE UP. PLAN INTERNATIONAL.
FACE UP. PLAN INTERNATIONAL.
This charity campaign was designed to put the real stories of child marriage, sexual violence and female genital mutilation (FGM) where they couldn’t be ignored. With the help of renowned British illustrator, Marion Deuchars, we painted powerful messages from real stories onto the faces of celebrity ambassadors; Natalie Dormer, Lena Headey and Beverley Knight. The campaign launched as an app on social media, OOH billboards, and in a range of women’s magazines.