BEAUTIFULLY SWEDISH. REKORDERLIG.
The campaign to launch Rekorderlig Cider in the UK and throughout the world was our pitch to win the business. Over the years that followed we brought Beautifully Swedish to life globally. From conceptualising and creatively directing an experiential Winter Forest Bar in East London’s Truman Brewery to curating a collective of Swedish lifestyle influencers, I maintained global creative guardianship of the brand for a number of years and Beautifully Swedish is still the brand’s core global identity today.
