THE RACE OF TWO MINDS. WEIGHT WATCHERS.
This is the second in a series of films for the multi-platform digital campaign #Womankind, supported by social content and digital display to encourage a bold new holistic approach to weight loss and healthy living. The film, directed by Rattling Stick’s Ed Morris, is a social experiment to discover if the right mindset really makes a difference: one woman on two separate runs, one listening to a recording of her negative thoughts, and the other to her positive thoughts.
“Weight Watchers have to be delighted with a film giving them a degree of ownership over the idea of 'positive thinking' as the protagonist proves how much difference it can make when it comes to achieving your goals.” David Reviews (*****).
