A global campaign for Expedia that I creatively directed, which began in London to playfully entice commuters to think of travel within their daily journeys by modes of transport - car, bus, train or tube - juxtaposing their current reality with their potential experiences with Expedia. The eye-catching bus wrap, complete with diving stairway, was awarded Bus Wrap of the Month in the Exterion Media and TFL 'Battle of the Bus' campaign.
To take the multi-platform campaign beyond London, liaising with local markets around the globe, we extended our message beyond transport and instead highlighted the ease of booking a last minute escape with Expedia with the enticing premise of ‘this time tomorrow’ within Europe, and juxtaposed the idea of two different trips ‘near or far’ to home in Australia and New Zealand.
